Michael Apted’s Bending The Light Premieres Exclusively on Vimeo On Demand

Vimeo and Canon U.S.A., Inc. have partnered to debut Apted’s documentary that features the devoted artisans who shape and create lenses as well as the passionate photographers who rely on them to create their art

Vimeo is partnering with Canon U.S.A., Inc. to release the feature-length documentary Bending the Light, directed by veteran filmmaker Michael Apted (the Up Series, Gorillas in the Mist, The World is Not Enough). Bending the Light, a celebration of the craft of visual imaging, explores the relationship between the artisans who create camera lenses and the professionals who depend on their lenses to capture their creative visions. Bending the Light is now available globally in streaming 4K and HD at https://vimeo.com/OnDemand/BendingTheLight.
Bending the Light features never-before-seen footage from inside Canon Inc.’s lens factory in Utsunomiya, Japan, intimate interviews with lens engineers, and a peek into the world of award-winning photographers and cinematographers Stephen Goldblatt, BSC, ASC, Greg Gorman, Simon Bruty, Laura El-Tantawy, and Richard Barnes.
“Bending the Light is a movie that speaks to Vimeo’s core community of creators,” said Sam Toles, Vice President, Content Acquisitions and Business Development, Vimeo. “Michael Apted’s compelling documentary gives life to the lenses and glass that make all the films we enjoy so beautiful.”  
“My hope for this film was to show the connection between Canon Japanese lens makers and a handful of talented professional photographers; at a glance, seemingly disparate entities, but both artisans in their own right.  Bending the Light is not a technical story, it’s one about the humanity behind every image,” said Apted. “I’m thrilled a global audience will be able to reflect on the artistry of this powerful visual medium.”
“Michael Apted has created a very moving and inspiring documentary showcasing the passion and dedication of lens makers who devote their life’s work to creating the high quality optics professional image makers rely on every day,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We are thrilled that this story can now be shared around the world.”
Bending the Light will retail on Vimeo on Demand for $4.99 for a 48-hour streaming rental or $12.99 for download to own.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
For Canon U.S.A., Inc and Bending the Light: Leigh Nofi |lnofi@cusa.canon.com |631-330-3783 Lauren Asher | asher@sunshinesachs.com | 323.822.9300 Catie Disabato | disabato@sunshinesachs.com | 323.822.9300
Jessica Casano-Antonellis
About Vimeo
Vimeo is home to the world’s most imaginative video creators and the hundreds of millions of viewers who love them. Vimeo empowers creators with professional tools to host, share and sell videos in the highest quality possible, along with a powerful platform to get discovered and reach audiences in over 150 countries on nearly every Internet-connected device.
Founded in 2004 and based in New York City, Vimeo, Inc. is an operating business of IAC (NASDAQ: IAC). Learn more at www.vimeo.com.

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