Vimeo and Honda Announce Public Projection Mapping Performance by Interactive Arts and Technology Collective seeper

Projection on Frank Gehry Designed IAC HQ to Culminate Vimeo's Festival and Awards 

Online video sharing site Vimeo®, an operating business of IAC[NASDAQ: IACI] together with Honda as part of the all-new CR-Z sport-hybrid coupe campaign, todayannounced British arts and technology collective, is to make its US debut by radicallytransforming the iconic Frank Gehry-designed IAC HQ on the West Side of Manhattan.
One of the largest architectural projection mapping performances to take place in the US, seeper’s openairdisplay allows for real-time 3D content to be projected and aligned to real world objects—in thiscase, the IAC building at 555 W 18th Street, IAC HQ and home to Vimeo.
Architectural projection mapping is an emerging medium that pushes the boundaries of art andtechnology. It is fitting that this performance has been chosen as the culmination to the inaugural Vimeo Festival + Awards since the artists were discovered and commissioned for this event through theirprofile on the Vimeo website.
“This performance is way beyond the act of simply showing a film outdoors, it is an optical artistictransformation of an existing architectural artwork,” said Dae Mellencamp, Vimeo’s General Manager.“Taking inspiration from the Vimeo Festival itself, the structure of the iconic building, and thegroundbreaking technology and sleek design of the Honda CR-Z, the projection mapping will bendreality with light. On October 9, our primitive sense of perception will be expanded as light playswonderful tricks on our eyes.”
“Our aim is to recreate a Victorian sense of magician-ship,” said Evan Grant, founder of Hecontinued, “I love the IAC building, its stunning lines and immediate reference to water. It looks as ifit’s about to set sail on the Hudson. The opportunity to make this structure take on a new ‘seeper’ formis an honor and a challenge.”
“Honda is proud to sponsor this not-to-be-missed event as part of the CR-Z marketing campaign,” saidTom Peyton, senior manager, national advertising, American Honda Motor Co., Inc. “Celebrating theFestival’s themes of innovation and inspiration, the all-new CR-Z sport hybrid coupe reveals howopposites in harmony—like sport and hybrid—can come together to create something compelling andpowerful. This spirit echoes the Vimeo community’s creators who continue to push the boundaries ofcreativity in radical and unexpected directions.”
seeper’s projection mapping performance is free and open to the public. It will begin at 10pm onSaturday, October 9, 2010, and run for approximately 10 minutes. For optimal viewing, guests areinvited to gather in the Edison parking lot immediately opposite the main entrance of the IAC building.Entrance to the parking lot is located at 18th Street and 10th Avenue.
The two-day Vimeo Festival features an amazing schedule of events including screenings, workshops,seminars, and panel discussions from some of the most successful and respected members of the filmand video community. Tickets are still available at
Founded in 1998, seeper is an arts and technology collective specializing in real world interactiveinstallations and performances. Leading with innovation, seeper create ground breaking, immersive,multi-sensory experiences and memories. seeper have worked with the likes of, Nokia,Volkswagen, Chanel, Unilever, Vice, Intel, Ford, Nike, Reebok, Hewlett Packard, Toyota, SonyPlayStation, Sony Music, BFI Southbank, Glastonbury Festival, Punch Drunk Theatricals, AldeburghMusic and many more innovative brands and arts-based organizations.
About Vimeo, LLC
Leading video sharing site Vimeo® provides the easiest way for people to host and share their videos inhigh quality. The site provides great privacy features and inspiring videos from a vibrant, respectfulcommunity of creative users who care about how and where they show their work. Launched in 2004and headquartered in New York, NY, Vimeo offers users a video sharing experience that is bothentertaining and easy to use. Vimeo is a 2010 & 2009 Time Magazine Top 50 Website. Vimeo, LLC is a Page 3 of 3subsidiary of IAC (NASDAQ: IACI).
Jessica Casano-Antonellis
About Vimeo
Vimeo empowers creators to tell exceptional stories and connect with their audiences and communities. Home to more than 60 million registered users and viewers in over 150 countries, Vimeo provides a powerful platform to host, share and sell videos in the highest quality possible. Founded in 2004 and based in New York City, Vimeo is an operating business of IAC (NASDAQ: IAC). Learn more at

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