Vimeo and Honda Announce Public Projection Mapping Performance by Interactive Arts and Technology Collective seeper

Projection on Frank Gehry Designed IAC HQ to Culminate Vimeo's Festival and Awards 

Online video sharing site Vimeo®, an operating business of IAC[NASDAQ: IACI] together with Honda as part of the all-new CR-Z sport-hybrid coupe campaign, todayannounced British arts and technology collective, is to make its US debut by radicallytransforming the iconic Frank Gehry-designed IAC HQ on the West Side of Manhattan.
One of the largest architectural projection mapping performances to take place in the US, seeper’s openairdisplay allows for real-time 3D content to be projected and aligned to real world objects—in thiscase, the IAC building at 555 W 18th Street, IAC HQ and home to Vimeo.
Architectural projection mapping is an emerging medium that pushes the boundaries of art andtechnology. It is fitting that this performance has been chosen as the culmination to the inaugural Vimeo Festival + Awards since the artists were discovered and commissioned for this event through theirprofile on the Vimeo website.
“This performance is way beyond the act of simply showing a film outdoors, it is an optical artistictransformation of an existing architectural artwork,” said Dae Mellencamp, Vimeo’s General Manager.“Taking inspiration from the Vimeo Festival itself, the structure of the iconic building, and thegroundbreaking technology and sleek design of the Honda CR-Z, the projection mapping will bendreality with light. On October 9, our primitive sense of perception will be expanded as light playswonderful tricks on our eyes.”
“Our aim is to recreate a Victorian sense of magician-ship,” said Evan Grant, founder of Hecontinued, “I love the IAC building, its stunning lines and immediate reference to water. It looks as ifit’s about to set sail on the Hudson. The opportunity to make this structure take on a new ‘seeper’ formis an honor and a challenge.”
“Honda is proud to sponsor this not-to-be-missed event as part of the CR-Z marketing campaign,” saidTom Peyton, senior manager, national advertising, American Honda Motor Co., Inc. “Celebrating theFestival’s themes of innovation and inspiration, the all-new CR-Z sport hybrid coupe reveals howopposites in harmony—like sport and hybrid—can come together to create something compelling andpowerful. This spirit echoes the Vimeo community’s creators who continue to push the boundaries ofcreativity in radical and unexpected directions.”
seeper’s projection mapping performance is free and open to the public. It will begin at 10pm onSaturday, October 9, 2010, and run for approximately 10 minutes. For optimal viewing, guests areinvited to gather in the Edison parking lot immediately opposite the main entrance of the IAC building.Entrance to the parking lot is located at 18th Street and 10th Avenue.
The two-day Vimeo Festival features an amazing schedule of events including screenings, workshops,seminars, and panel discussions from some of the most successful and respected members of the filmand video community. Tickets are still available at
Founded in 1998, seeper is an arts and technology collective specializing in real world interactiveinstallations and performances. Leading with innovation, seeper create ground breaking, immersive,multi-sensory experiences and memories. seeper have worked with the likes of, Nokia,Volkswagen, Chanel, Unilever, Vice, Intel, Ford, Nike, Reebok, Hewlett Packard, Toyota, SonyPlayStation, Sony Music, BFI Southbank, Glastonbury Festival, Punch Drunk Theatricals, AldeburghMusic and many more innovative brands and arts-based organizations.
About Vimeo, LLC
Leading video sharing site Vimeo® provides the easiest way for people to host and share their videos inhigh quality. The site provides great privacy features and inspiring videos from a vibrant, respectfulcommunity of creative users who care about how and where they show their work. Launched in 2004and headquartered in New York, NY, Vimeo offers users a video sharing experience that is bothentertaining and easy to use. Vimeo is a 2010 & 2009 Time Magazine Top 50 Website. Vimeo, LLC is a Page 3 of 3subsidiary of IAC (NASDAQ: IACI).
About Vimeo
Vimeo is the world's leading professional video platform and community. With over 175 million members across more than 150 countries, we help anyone grow their business by making it easy to create and market high-quality, impactful videos. Vimeo is headquartered in New York City with offices around the world, and is an operating business of IAC. Learn more at

Related Press Releases

Sep 05, 2018

Vimeo Launches Global Stock Marketplace

New royalty-free collection offers exclusive footage from Vimeo creators at a disruptive price

May 14, 2018

Vimeo Joins the Alliance for Open Media

Vimeo, the world's largest ad-free open video platform, today announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video with the aim to define and develo...

Feb 22, 2018

In Battle for Net Neutrality, Vimeo Files Petition to Challenge FCC's Repeal

Today, the FCC’s repeal order was published in the Federal Register. This is a big milestone in the battle over Net Neutrality as it officially triggered litigation and congressional review efforts. Vimeo led the charge to fight repeal of the 2015 Open Internet rules by ...