Brand Guidelines

Vimeo Brand Guidelines

We love our brand and care a lot about how it appears in the world. Here are some guidelines so you don’t abuse this priceless masterpiece that we’ve taken so much care in creating.

Important Stuff To Keep In Mind

  • When making a reference to Vimeo, your reference must be truthful, and not suggestive of anything other than the truth, and you cannot imply that you are affiliated with, sponsored by, or endorsed by Vimeo. Thanks.
  • “Vimeo” is our proper name when written in text and should be capitalized as such. Capital V, lowercase other letters. “Vimeo On Demand” is three words, all capitalized.
  • When making a textual reference to Vimeo, please do not link to anything except vimeo.com or vimeo.com/ondemand.
  • When using our logos and icons, you can’t just do whatever ridiculous things you want with them. Please observe the guidelines below.
Downloads
These are our official logos, icons, and screenshots. Please read the next section for usage guidelines.
Vimeo Logo
ZIP / 1MB
Download
Vimeo Icons
ZIP / 3MB
Download
Vimeo on Demand
ZIP / 1.2MB
Download

Using Vimeo Logo and Icons

These are our official logos, icons, and screenshots. Please read the next section for usage guidelines.
Correct Colors
  • Name
    Dark Forest
    RGB
    22 34 33
    HEX
    #162221
    Pantone
    5467C
  • Name
    Vimeo Blue
    RGB
    26 183 234
    HEX
    #1ab7ea
    Pantone
    297 C
  • Name
    Black
    RGB
    0 0 0
    HEX
    #000000
    Pantone
    Black C
  • Name
    White
    RGB
    255 255 255
    HEX
    #ffffff
    Pantone
    White
Correct Spacing: Vimeo Logo
The Vimeo logo should have a margin of clear space on all sides around it equal to half of the Vimeo typeface x-height. No other elements (text, images, other logos, puppy GIFs, etc.) can appear inside this clear space.
Correct Spacing: Vimeo Logo
When using the Vimeo “v” icon on a square background, please maintain padding and placement exactly as displayed. This padding is based on the dimensions of the container and ensures that the icon will read correctly.
When used without a background, the icon should have clear space on all sides, in proportion with the prescribed padding. Please ensure that no other elements (text, images, other icons, lasers, etc.) appear within this space.